Tag Archive: olive oil

Marketing Italy — with Sustainability(?)…and a Word about Museums

Giovanni Paolo Pannini, Picture Gallery with Views of Modern Rome, Oil on canvas, 1757. Museum of Fine Arts, Boston.

In a part of Florens 2012, the academics, business figures, and other experts who attend will explore the subjects developed two years ago, within a wide-ranging scheme, specifically tailored for this meeting, mainly the theme: “from the Grand Tour to the Global Tour.” Fundamentally, the way the world perceives Italy and enjoys the many extraordinary things the country has to offer descend from the Grand Tour, the capstone of an English aristocrat’s education beginning in the sixteenth century and continuing on into our own time, however much its character has been democratized in the twentieth century.